5 Statistics That Prove Videos Boost Your Sales
THE videos are not just a creative marketing tool: they are a powerful lever to increase sales. If you’re still hesitant to incorporate videos into your strategy, these numbers speak for themselves. Here are 5 statistics that clearly show why videos are essential for converting your prospects into customers:
1. Videos increase conversions by 86 % on landing pages sale
Sales pages that include a video increase their conversion rate by 86 % compared to those who don’t. An explanatory video or product demonstration helps to:
• Quickly clarify the benefits of your offer.• Answer the questions the prospect asks.
• Create a sense of trust.
Example: An online store can use a video to
show a product in action, such as a technological gadget or a
worn clothing, which reassures customers before purchasing.
Introduction to our expertise in video creation
2. 73 % of consumers buy after watching a video
73 % consumers say they are more likely to purchase a product or service after watching an explainer video.
• Videos make complex information easy to understand.
• They allow you to visualize the benefits of the product in life
daily.
Advice : Embed explanatory videos or tutorials to
3. Emails with videos increase click-through rates by 65% %
Adding video to your email marketing campaigns can boost click-through rates by 65 %.
• Videos immediately grab attention with dynamic visuals.
• They encourage prospects to learn more about your products or services.
Idea : Include a thumbnail or GIF from your video in the email, along with a clear button like “Watch the video.”
4. 84 % of consumers say a video convinced them to buy
An investigation revealed that 84 % consumers were convinced to purchase a product or service after watching a brand video.
• Videos humanize your brand and show your products in an authentic way.
• They generate emotional engagement and build trust.
Example : A cosmetic brand can show a before/after video to demonstrate the effectiveness of its products, making the visual impact very convincing.
5. Videos are shared 1200 times more than text and images combined.
On social networks, videos are shared 1200 % plus than static content, such as images or text alone.
• Videos boost engagement and organic reach for your
brand.
• They make it easy for your happy customers to share your content with their own networks, amplifying your message.
Tip: Create short, punchy videos that are optimized for platforms such as Instagram Reels, TikTok or YouTube Shorts in order to maximize their sharing.
Why are these statistics crucial to your strategy?
Tags: videos boost sales | short business videos | commercial videos | increase sales |
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