Why businesses can't do without videos anymore
Videos are no longer an option, they have become a need unavoidable for businesses in 2025. In a hyperconnected world where consumer attention is increasingly difficult to capture, videos play a key role in standing out, communicating effectively and building trust. Here are the main reasons why businesses can no longer do without videos today:
Here's why videos are vital for players in the culinary world in 2025.
1. Videos dominate online platforms
In 2025, the majority of digital platforms will favor video content:
• 85 % Internet traffic world is generated by videos.• Platforms like Instagram, TikTok, and YouTube are now the primary playgrounds for businesses because they value videos in their algorithms.
• Short videos (Reels, Shorts, TikTok) have become an effective way to capture attention in just a few seconds.
Why is this important?
Consumers expect to see videos everywhere: from online ads to product presentations. Not using this format can make a brand invisible in this competitive world.
2. Videos increase engagement and conversion
Videos don't just grab attention, they transform spectators into customers :
• Videos are increasing by 80 % chances of purchase after presenting a product or service.• A landing page that includes a video increases its conversion rate by 86% compared to a page composed only of text.
• Videos generate more shares on social media, increasing a brand's organic reach.
Example : A company that presents a product with a compelling and emotional explainer video is more likely to close a sale than with photos and text alone.
3. Video builds consumer trust
Consumers of 2025 are looking for brands authentic and
transparent. A well-designed video can:
• Present a product honestly and in detail.
• Show behind the scenes of the company to humanize the brand.
• Include testimonials from satisfied customers to build credibility.
Key statistic: 73 % of consumers say they are more likely to purchase a product or service after watching an explainer video or video testimonial.
4. Videos are a powerful tool for storytelling
A story told on video has the power to create a connection emotional much deeper than a text or an image.
• Businesses can use storytelling to tell their story, values or mission.
• Videos allow you to use visual (expressions, landscapes, animations) and auditory (music, voice) elements to captivate the audience.
Example of impact: A brand like Nike uses inspiring videos that tell human stories around sport, capturing attention and building customer loyalty.
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5. Videos adapt to all communication channels
Whether it’s marketing, training or internal communications, videos can be used in:
• THE advertising campaigns (YouTube Ads, Facebook Ads).
• THE email marketing, where inserting a video increases the rate
opening of 20 % and the click-through rate of 65 %.
• THE business presentations, where videos captivate more than just a PowerPoint.
• THE online training, which enable employees to be trained in an engaging and interactive way.
6. Technology enhances the impact of videos
In 2025, technological innovations make videos even more powerful:• Interactive video: Viewers can interact directly (click on links, answer quizzes, choose their path in the video).
• Augmented Reality (AR) and Virtual Reality (VR): These immersive formats allow customers to explore a product or service as if they were there.
• Customization: Videos can be tailored to each customer (e.g. include their name or specific recommendations).
Why is it revolutionary?
These technological advances make it possible to create memorable experiences that capture and retain the attention of consumers.
7. Competitors are already using videos
Companies that don't invest in video risk take some delay against their competitors who integrate it into their strategies. Today, from large companies to small startups, everyone uses videos to differentiate themselves.
Stake : Not embracing videos risks appearing outdated or less professional to customers.
8. Algorithms favor videos
Search algorithms (like Google) and social networks (Instagram, TikTok, YouTube) prioritize video content. As a result:
• A company that publishes videos has more visibility than with texts or images alone.
• Videos increase time spent on a website, which improves SEO ranking.
Conclusion: Why videos are essential
In 2025, videos are not just a marketing tool, but a universal language to sell, communicate and connect with customers. Businesses that want to stay competitive must embrace this format to:
• Captivate their audience.
• Convert more efficiently.
• Create a lasting relationship of trust.
Failing to invest in video today means missing out on opportunities tomorrow
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