Why gastronomy needs videos
In a world dominated by social media and video platforms, cooks, restaurateurs, and food lovers who share their recipes can no longer afford to overlook the impact of videos. Whether you are a professional chef, a restaurateur looking to attract customers, or an enthusiast sharing your culinary creations, videos have become a essential tool to develop your audience, build customer loyalty, and promote your expertise.
Here's why videos are vital for players in the culinary world in 2025.
1. Videos captivate and inspire more than images
Photos of mouth-watering food may catch the eye, but they don't tell the whole story. Videos, on the other hand, help show: • The creative process behind the recipe : How do you select, prepare and cook ingredients?
• Textures and details in motion: the steam that escapes from a hot dish, the crispiness of a pastry or the shine of a sauce.
• A true sensory immersion : Videos bring your dishes to life and allow the viewer to to project emotionally.
Example : A video showing a pizza coming out of the oven, with melted cheese stretching out, is much more impactful than a simple photo.
2. Videos build your credibility and awareness
For a cook or restaurateur, sharing videos of recipes, cooking techniques or behind the scenes creates a authentic connection with your audience.
• For restaurateurs: A video showing your dishes prepared in your professional kitchen reassures your customers about the quality and freshness of the ingredients.
• For individuals: A well-edited video of your recipes
shared on YouTube or Instagram can quickly position you as a culinary expert or influencer.
Key statistic: 73 % of consumers say they are more likely to purchase a product or service after watching an explainer or demonstration video.
3. Videos increase social media engagement
Platforms like Instagram, TikTok, and YouTube favor videos in their algorithms, which means that:
• Videos get more views, likes and shares than just photos or texts.
• Short recipe videos (less than a minute) are viral on platforms like TikTok or Instagram Reels.
• Step-by-step recipe videos, popular on YouTube, help reach a wider, international audience.
Example : A 30-second video showing how to make a simple, yet impressive dessert can generate thousands of views and shares in a short time.
4. Videos help show your differentiators
In a competitive market like the kitchen market, it is essential to show what makes you unique:
• Your culinary style or your signature technique.
• Your local or seasonal ingredients, which highlight the
quality of your work.
• L'unique atmosphere from your restaurant or home kitchen.
A well-made video allows you to stand out and attract an audience that shares your values.
Trick : A behind-the-scenes video of your restaurant or your preparation can strengthen the relationship with your customers by showing them your passion.
5. Videos can turn your audience into customers
For restaurateurs or chefs, videos are not just an engagement tool, they are a real lever for increase your sales.
• A restaurant owner can create a short video showing their daily special or a special promotion to encourage customers to book a table.
• An individual with a passion for cooking can sell recipe books, offer online courses or even start a YouTube channel that can be monetized through well-produced videos.
Key statistic: 84 % of consumers say they are convinced to purchase a product or service after watching a video.
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6. Videos humanize your brand
In the culinary field, emotion and passion are also important
than technical skills. The videos allow you to:
• Show your personality and values.
• Share anecdotes about recipes (origin, inspiration,
memories).
• Create an authentic connection with your viewers, who will get to know and appreciate you.
Example : A video where you explain why a family recipe has special meaning to you can captivate and retain your audience.
7. Videos facilitate training and transmission
For those interested in teaching cooking, videos are essential for conveying complex cooking techniques in a simple and clear manner.• Online cooking classes, accompanied by videos, are booming.
• Videos can be used to demonstrate tips, cutting techniques, or innovative presentations.
Impact : You expand your reach by making your expertise accessible to potential students anywhere in the world.
Conclusion: Why Videos Are Essential in 2025
For cooks, restaurateurs and individuals who share their love
From the kitchen, videos are not a luxury, they are a need. They
allow to:
• Captivate the audience with appetizing visuals.
• Demonstrate your expertise and build your credibility.
• Create an emotional and human connection with your customers or viewers.
• Increase your sales or develop your online reputation.
Not integrating videos into your strategy today means missing out on a major opportunity to grow your culinary project.
Ready to get started?
Whether you are a passionate chef, a restaurateur or a cooking enthusiast, our platform Video-on-demand.com can help you create professional, custom videos. To share your recipes, captivate your audience, and take your culinary brand to the next level.
Discover our services now
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