{"id":3510,"date":"2025-01-25T07:05:42","date_gmt":"2025-01-25T07:05:42","guid":{"rendered":"https:\/\/video-sur-demande.com\/?p=3510"},"modified":"2025-01-25T15:42:08","modified_gmt":"2025-01-25T15:42:08","slug":"5-statistiques","status":"publish","type":"post","link":"https:\/\/video-sur-demande.com\/en\/5-statistiques\/","title":{"rendered":"5 Statistics"},"content":{"rendered":"
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5 Statistics That Prove Videos Boost Your Sales<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE videos<\/strong> are not just a creative marketing tool: they are a\u00a0powerful lever to increase sales<\/b>. If you\u2019re still hesitant to incorporate videos into your strategy, these numbers speak for themselves. Here are 5 statistics that clearly show why videos are essential for converting your prospects into customers:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Videos increase conversions by 86 % on landing pages\u00a0<\/b>sale<\/b><\/p>\n

Sales pages that include a video increase their conversion rate by 86 %<\/b> compared to those who don\u2019t. An explanatory video or product demonstration helps to:<\/p>\n

\u2022 <\/span>Quickly clarify the benefits of your offer.\u2022 <\/span>Answer the questions the prospect asks.<\/p>\n

\u2022 <\/span>Create a sense of trust.<\/p>\n

Example: An online store can use a video to<\/b><\/p>\n

show a product in action, such as a technological gadget or a<\/b><\/p>\n

worn clothing, which reassures customers before purchasing.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction to our expertise in video creation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. 73 % of consumers buy after watching a video<\/b><\/p>\n

73 % consumers<\/b> say they are more likely to purchase a product or service after watching an explainer video.<\/p>\n

\u2022 <\/span>Videos make complex information easy to understand.<\/p>\n

\u2022 <\/span>They allow you to visualize the benefits of the product in life<\/p>\n

daily.<\/p>\n

Advice :<\/b> Embed explanatory videos or tutorials to<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Emails with videos increase click-through rates by 65% %<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adding video to your email marketing campaigns can boost click-through rates by 65 %<\/b>.<\/p>\n

\u2022 <\/span>Videos immediately grab attention with dynamic visuals.<\/p>\n

\u2022 <\/span>They encourage prospects to learn more about your products or services.<\/p>\n

Idea :<\/b> Include a thumbnail or GIF from your video in the email, along with a clear button like \u201cWatch the video.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. 84 % of consumers say a video convinced them to buy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An investigation revealed that 84 % consumers<\/b> were convinced to purchase a product or service after watching a brand video.

\u2022 <\/span>Videos humanize your brand and show your products in an authentic way.<\/p>\n

\u2022 <\/span>They generate emotional engagement and build trust.<\/p>\n

Example :<\/b> A cosmetic brand can show a before\/after video to demonstrate the effectiveness of its products, making the visual impact very convincing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Videos are shared 1200 times more than text and images combined.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On social networks, videos are shared 1200 % plus<\/b> than static content, such as images or text alone.<\/p>\n

\u2022 <\/span>Videos boost engagement and organic reach for your<\/p>\n

brand.<\/p>\n

\u2022 <\/span>They make it easy for your happy customers to share your content with their own networks, amplifying your message.<\/p>\n

Tip: Create short, punchy videos that are optimized for\u00a0<\/b>platforms such as Instagram Reels, TikTok or YouTube Shorts\u00a0<\/b>in order to maximize their sharing.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why are these statistics crucial to your strategy?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tags: videos boost sales | short business videos | commercial videos | increase sales |<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\t\t<\/div>","protected":false},"excerpt":{"rendered":"

5 Statistics That Prove Videos Boost Your Sales Videos aren\u2019t just a creative marketing tool: they\u2026<\/p>","protected":false},"author":1,"featured_media":3547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-3510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videographie"],"acf":[],"_links":{"self":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/posts\/3510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/comments?post=3510"}],"version-history":[{"count":0,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/posts\/3510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/media\/3547"}],"wp:attachment":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/media?parent=3510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/categories?post=3510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/tags?post=3510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}