{"id":3536,"date":"2025-01-25T13:14:51","date_gmt":"2025-01-25T13:14:51","guid":{"rendered":"https:\/\/video-sur-demande.com\/?p=3536"},"modified":"2025-01-26T06:34:11","modified_gmt":"2025-01-26T06:34:11","slug":"entreprises-videos-2025","status":"publish","type":"post","link":"https:\/\/video-sur-demande.com\/en\/entreprises-videos-2025\/","title":{"rendered":"Video companies 2025"},"content":{"rendered":"
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Why businesses can't do without videos anymore<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Videos are no longer an option, they have become a need\u00a0<\/b>unavoidable<\/b> for businesses in 2025. In a hyperconnected world where consumer attention is increasingly difficult to capture, videos play a key role in standing out, communicating effectively and building trust. Here are the main reasons why businesses can no longer do without videos today:<\/p>\n

Here's why videos are vital<\/b> for players in the culinary world in 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Videos dominate online platforms<\/b><\/p>\n

In 2025, the majority of digital platforms will favor video content:<\/p>\n

\u2022 <\/span>85 % Internet traffic<\/b> world is generated by videos.\u2022 <\/span>Platforms like Instagram, TikTok, and YouTube are now the primary playgrounds for businesses because they value videos in their algorithms.<\/p>\n

\u2022 <\/span>Short videos (Reels, Shorts, TikTok) have become an effective way to capture attention in just a few seconds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why is this important?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers expect to see videos everywhere: from online ads to product presentations. Not using this format can make a brand invisible in this competitive world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Videos increase engagement and conversion<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Videos don't just grab attention, they transform\u00a0<\/b>spectators into customers<\/b> :<\/p>\n

\u2022 <\/span>Videos are increasing by 80 % chances of purchase<\/b> after presenting a product or service.\u2022 <\/span>A landing page that includes a video increases its conversion rate by 86% compared to a page composed only of text.<\/p>\n

\u2022 <\/span>Videos generate more shares on social media, increasing a brand's organic reach.<\/p>\n

Example :<\/b> A company that presents a product with a compelling and emotional explainer video is more likely to close a sale than with photos and text alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Video builds consumer trust<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers of 2025 are looking for brands authentic and<\/b><\/p>\n

transparent<\/b>. A well-designed video can:<\/p>\n

\u2022 <\/span>Present a product honestly and in detail.<\/p>\n

\u2022 <\/span>Show behind the scenes of the company to humanize the brand.<\/p>\n

\u2022 <\/span>Include testimonials from satisfied customers to build credibility.<\/p>\n

Key statistic:<\/b> 73 % of consumers say they are more likely to purchase a product or service after watching an explainer video or video testimonial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Videos are a powerful tool for storytelling<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A story told on video has the power to create a connection\u00a0<\/b>emotional<\/b> much deeper than a text or an image.<\/p>\n

\u2022 <\/span>Businesses can use storytelling to tell their story, values or mission.<\/p>\n

\u2022 <\/span>Videos allow you to use visual (expressions, landscapes, animations) and auditory (music, voice) elements to captivate the audience.<\/p>\n

Example of impact:<\/b> A brand like Nike uses inspiring videos that tell human stories around sport, capturing attention and building customer loyalty.<\/p>\n

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5. Videos adapt to all communication channels<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whether it\u2019s marketing, training or internal communications, videos can be used in:<\/p>\n

\u2022 <\/span>THE advertising campaigns<\/b> (YouTube Ads, Facebook Ads).<\/p>\n

\u2022 <\/span>THE email marketing<\/b>, where inserting a video increases the rate<\/p>\n

opening of 20 %<\/b> and the click-through rate of 65 %<\/b>.<\/p>\n

\u2022 <\/span>THE business presentations<\/b>, where videos captivate more than just a PowerPoint.<\/p>\n

\u2022 <\/span>THE online training<\/b>, which enable employees to be trained in an engaging and interactive way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Technology enhances the impact of videos<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In 2025, technological innovations make videos even more powerful:\u2022 <\/b><\/span>Interactive video:<\/b> Viewers can interact directly (click on links, answer quizzes, choose their path in the video).<\/p>\n

\u2022 <\/b><\/span>Augmented Reality (AR) and Virtual Reality (VR):<\/b> These immersive formats allow customers to explore a product or service as if they were there.<\/p>\n

\u2022 <\/b><\/span>Customization:<\/b> Videos can be tailored to each customer (e.g. include their name or specific recommendations).<\/p>\n

Why is it revolutionary?<\/b><\/p>\n

These technological advances make it possible to create memorable experiences that capture and retain the attention of consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Competitors are already using videos<\/b><\/p>\n

Companies that don't invest in video risk take some\u00a0<\/b>delay<\/b> against their competitors who integrate it into their strategies. Today, from large companies to small startups, everyone uses videos to differentiate themselves.<\/p>\n

Stake :<\/b> Not embracing videos risks appearing outdated or less professional to customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. Algorithms favor videos<\/b><\/p>\n

Search algorithms (like Google) and social networks (Instagram, TikTok, YouTube) prioritize video content. As a result:<\/p>\n

\u2022 <\/span>A company that publishes videos has more visibility<\/b> than with texts or images alone.<\/p>\n

\u2022 <\/span>Videos increase time spent on a website, which improves SEO ranking.<\/p>\n

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Conclusion: Why videos are essential<\/b><\/p>\n

In 2025, videos are not just a marketing tool, but a universal language to sell, communicate and connect with customers. Businesses that want to stay competitive must embrace this format to:<\/p>\n

\u2022 <\/span>Captivate their audience.<\/p>\n

\u2022 <\/span>Convert more efficiently.<\/p>\n

\u2022 <\/span>Create a lasting relationship of trust.<\/p>\n

Failing to invest in video today means missing out on opportunities tomorrow<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Why Businesses Can't Live Without Videos Anymore Videos are no longer an option, they have become an essential necessity for\u2026<\/p>","protected":false},"author":1,"featured_media":3502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-3536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videographie"],"acf":[],"_links":{"self":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/posts\/3536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/comments?post=3536"}],"version-history":[{"count":0,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/posts\/3536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/media\/3502"}],"wp:attachment":[{"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/media?parent=3536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/categories?post=3536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/video-sur-demande.com\/en\/wp-json\/wp\/v2\/tags?post=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}